On Point Eyeliner Pencil - Self-Sharpening
On Point Eyeliner Pencil - Self-Sharpening
On Point Eyeliner Pencil - Self-Sharpening
On Point Eyeliner Pencil - Self-Sharpening
On Point Eyeliner Pencil - Self-Sharpening
On Point Eyeliner Pencil - Self-Sharpening
On Point Eyeliner Pencil - Self-Sharpening
On Point Eyeliner Pencil - Self-Sharpening
On Point Eyeliner Pencil - Self-Sharpening

On Point Eyeliner Pencil - Self-Sharpening

£16.00

Bring the precision of a pen to your eye look with a self-sharpening eyeliner in an assortment of highly pigmented and buttery shades. This creamy 10+ hour longwear and waterproof formula will deliver vivid eye looks that lock in place without fading or smudging. Enriched with Lash Rejuvenation Complex, Ceramide III, and essential oils, this formula helps to prevent premature lash fallout and provides skin with needed moisture at the lash line without causing the formula to smudge or budge. Additionally, it’s ocular tested and safe for sensitive eyes!


Hotline (Metallic Hunter Green)
Down to Earth (Chocolate Brown)
Heartless (Black)
Rain (Plum)
Not Sorry (Dove Grey)

Apply pencil or liquid liner in short, quick strokes along the lash line starting at the inner corner and working your way outward.
To make your eyes appear wider, apply Hello Bright Eyes (Wakeup Brow) on the inner rim of the eye and On Point Eyeliner on the lower lash line.

PÜR products are 100% cruelty-free and we do not test on animals. Bunnies are our friends not our models.

While the FDA has approved the use of parabens as an effective preservative system, we set your mind at ease and formulated this product free of parabens.

For those with severe gluten sensitivities or Dermatitis Herpetiformis, rest assured this product is gluten free.

All Ingredients

Down To Earth

Isododecane, Synthetic Wax, Pentaerythrityl Stearate/Caprate/Caprylate/Adipate, Hydrogenated Polydicyclopentadiene, Mica, Ethylene/Propylene Copolymer, Pentaerythrityl Tetraisostearate, Polybutene, Polyethylene, Perfluorononyl Dimethicone, Panthenol, Ceramide 3, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Tocopherol (Vitamin E), Helianthus Annuus (Sunflower) Seed Oil, Ferric Ammonium Ferrocyanide (CI 77510), Iron Oxides (CI 77491, CI 77492, CI 77499)

Heartless

Isododecane, Synthetic Wax, Pentaerythrityl Stearate/Caprate/Caprylate/Adipate, Hydrogenated Polydicyclopentadiene, Ethylene/Propylene Copolymer, Pentaerythrityl Tetraisostearate, Polybutene, Polyethylene, Perfluorononyl Dimethicone, Mica, Panthenol, Ceramide 3, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Tocopherol (Vitamin E), Helianthus Annuus (Sunflower) Seed Oil, Titanium Dioxide (CI 77891), Iron Oxides (CI 77499), Ferric Ammonium Ferrocyanide (CI 77510)

Hotline

Isododecane, Synthetic Wax, Mica, Pentaerythrityl Stearate/Caprate/Caprylate/Adipate, Hydrogenated Polydicyclopentadiene, Ethylene/Propylene Copolymer, Pentaerythrityl Tetraisostearate, Polybutene, Polyethylene, Perfluorononyl Dimethicone, Panthenol, Ceramide 3, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Tocopherol (Vitamin E), Helianthus Annuus (Sunflower) Seed Oil, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77499)

Rain

Isododecane, Synthetic Wax, Mica, Pentaerythrityl Stearate/Caprate/Caprylate/Adipate, Hydrogenated Polydicyclopentadiene, Ethylene/Propylene Copolymer, Pentaerythrityl Tetraisostearate, Polybutene, Polyethylene, Perfluorononyl Dimethicone, Panthenol, Ceramide 3, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Tocopherol (Vitamin E), Helianthus Annuus (Sunflower) Seed Oil, Titanium Dioxide (CI 77891), Iron Oxides (CI 77499), Ultramarines (CI 77007), Ferric Ferrocyanide (CI 77510), Carmine (CI 75470)

*CONTAINS CARMINE AS A COLOR ADDITIIVE

Not Sorry

Isododecane, Synthetic Wax, Pentaerythrityl Stearate/Caprate/Caprylate/Adipate, Hydrogenated Polydicyclopentadiene, Ethylene/Propylene Copolymer, Pentaerythrityl Tetraisostearate, Polybutene, Polyethylene, Perfluorononyl Dimethicone, Mica, Panthenol, Ceramide 3, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Tocopherol (vitamin E), Helianthus Annuus (Sunflower) Seed Oil, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)

Delivery

Orders will be sent via below delivery services and you will receive a shipping confirmation when your item has been processed;

UK Tracked 48 Delivery (2-3 business days)

Free for all orders over £25
£3.99 for all orders up to £24.99

Ireland Tracked Delivery (2-4 business days)
£7.99 for all orders

Order by 2pm GMT for:

UK Next Day Delivery (1-2 business days)
Free for all orders over £50
£5.95 for all orders up to £49.99

Orders are processed and shipped on business days only. Business days are Monday through Friday, excluding UK holidays. We aim to process orders with 48 hours however during sale time and after Bank Holiday this maybe longer.

Unfortunately, we are unable to sell products to customers residing outside of the United Kingdom and Ireland.

Customer Reviews

Based on 3 reviews
100%
(3)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
j
j.o.
Eye pencil

I’m really happy with this product and repeatedly buy it. Unfortunately it is no longer available in m&s stores but at least I can buy it online.

A
A.B.
Outstanding customer service and great products.

Thank you PÜR for helping me so efficiently when my eye pencil was faulty. I love your products too.

D
D.H.
Fab products - never disappoint

Simply the best eyeliner and brow pencil - won’t use any other

Customer Reviews

Based on 3 reviews
100%
(3)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
j
j.o.
Eye pencil

I’m really happy with this product and repeatedly buy it. Unfortunately it is no longer available in m&s stores but at least I can buy it online.

A
A.B.
Outstanding customer service and great products.

Thank you PÜR for helping me so efficiently when my eye pencil was faulty. I love your products too.

D
D.H.
Fab products - never disappoint

Simply the best eyeliner and brow pencil - won’t use any other