About PÜR Products: Our Ingredients

We all know that when it comes to cooking, the right ingredients can make a world of difference. You always go for the healthiest, best for you ingredients in your food, so why are you settling for anything less in your skincare and makeup products?

PÜR is an eco-friendly brand, and we’re committed to using natural, responsibly sourced ingredients that are full of key antioxidants, vitamins and minerals. Best of all, all of our ingredients in our makeup and skincare are great for your skin, so that you’re not only covering imperfections, but fixing them, too.

Take a look at some of our common ingredients and their skincare benefits:


This emollient is high in omega fatty acids and vitamin E, to help condition skin. It can be found in a wide variety of Pür products like Big Look Waterproof Mascara, Melt Away Makeup Remover, Lip Gloss and our pressed powder and cream blush.


This proprietary complex changed the game in our complexion products. It’s used to correct the look of lines and wrinkles, maximizes moisture levels, evens tone, improves clarity, reduces the appearance of redness, firms skin and increases brilliance. Yep, all that in one simple blend, which can be found in all of our complexion products.


This agent limits the appearance of skin spots and favours the lightening of skin colour. It can be found in our CC Cream.


This agent helps to improve the cohesion of the upper layers of the epidermis of skin to aid in retaining moisture for a firmer look. It also facilitates the preservation of the cutaneous hydration. It’s in Rescue Squad and Soak It Up.


This blend of ingredients is used to help rejuvenate the skins appearance while also improving texture for a fresher look. You can find it in our 4-in-1 powder, 4-in-1 liquid and tinted moisturiser.


This blend of ingredients that contains Palmitoyl Tripeptide-38 helps smooth the appearance of wrinkles. It can be found in Rescue Squad and  CC Cream.


Niacin-amide can be found in our  CC Cream and Get Bright. It helps to brighten skin, improve elasticity and minimise the appearance of lines and wrinkles.


Resveratrox reduces the appearance of wrinkles and helps to extend cellular lifespan. It can be found in our lipstick, lip gloss, blush and cheek stain.


This exfoliant is a beta-hydroxy acid derived from aspirin. It has anti-inflammatory and anti-bacterial properties and can be found in our Dirty Girl, Disappearing Act and Hydrate and Balance Primer.


This ingredient is a humectant that attracts and binds water to the skin. It can be found in Soak It Up and Tone Up.


This is a skin brightening agent that can be found in some of our complexion products.