PÜR The Complexion Authority is the destination around the globe for the best in skin-perfecting mineral-based makeup and skincare solutions.

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PÜR products are clinically formulated to deliver better-looking skin in 60 seconds and healthier skin in 60 days. Get amazing results in two easy steps.

Before After (unretouched)
Before After (unretouched)
Before After (unretouched)
Before After (unretouched)


In 8 weeks, 89% saw an improvement in skin tone

In 6 weeks, 75% experienced visibly less skin irritation

In 5 weeks, 85% saw reduction in the appearance of discoloration

In 4 weeks, 89% saw softer, smoother skin texture

How does it work?

At PÜR, we like to describe our mineral makeup as "makeup with a purpose." All products are formulated with good-for-your-skin ingredients that not only help cover skin imperfections but also help correct its overall appearance.

Our proprietary Ceretin Complex combines age-defying Retinol with super-hydrating Ceramides for better skin over time.

100% pure shea butter improves texture and skin tone.

SPF is included for vital UV protection whenever possible.

Many products feature Vitamin C and Waltheria Extract for a brighter complexion and more even skin tone.

Finally, we pack all of our formulas with key antioxidants, vitamins and minerals for skin health.

All products are formulated with good-for-your-skin ingredients.

We are proud to be:

100% Cruelty-Free

Free of animal testing

Environmentally responsible

Formulated in the USA

At PÜR, we believe that innovative beauty shouldn't be a burden on anyone. That's why we've been committed to creating cruelty-free products from the start. 

All of our good-for-your-skin makeup and skincare products are completely free of animal testing. 

Eco-conscious users can also breathe easy knowing that PÜR is an eco-friendly brand committed to minimizing waste and using responsibly sourced ingredients, including those carrying our Farm to Jar™ Label.


Parabens are chemicals that can be found in many beauty products and deodorant because they give products a longer shelf life. However, because these chemicals are believed to be linked to cancer, many of our products are paraben-free.

Vegan - friendly

Veganism is an ever-growing lifestyle making vegan-friendly products like skincare and makeup more popular than ever. Many of our products are vegan-friendly (ALL are cruelty-free), so you can now choose from a selection of products that are good for your skin and don't contain any animal products.

Gluten - free

Many of our products are gluten-free. That's right, gluten isn't just found in food. It can be used as a binding agent in cosmetics. We offer a wide variety of gluten-free products because research has shown it can trigger celiac disease symptoms.

BPA - free

Bisphenol A (BPA) is a toxin that is commonly found in plastic products and has been known to leach its toxins into water. To stay on the safe side, all of our products are BPA-free.

Alcohol & Talc-free

Alcohol and talc can dry out and damage the skin, so many of our products are alcohol-free and talc-free too.


Bringing our story to life to celebrate women of all ages and all skin tones.

Makeup, meet skincare. Our cult-classic 4-in-1 Pressed Makeup remains our #1 selling product.

Innovative color products keep the pro artists and influencers coming back for more.

- YouTuber @andreaschoice