PÜR The Complexion Authority is the destination around the globe for the best in skin-perfecting mineral-based makeup and skincare solutions.

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PÜR products are clinically formulated to deliver better-looking skin in 60 seconds and healthier skin in 60 days. Get amazing results in two easy steps.

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Before After (unretouched)
Before After (unretouched)
Before After (unretouched)
Before After (unretouched)


In 8 weeks, 89% saw an improvement in skin tone

In 6 weeks, 75% experienced visibly less skin irritation

In 5 weeks, 85% saw reduction in the appearance of discoloration

In 4 weeks, 89% saw softer, smoother skin texture

How does it work?

At PÜR, we like to describe our mineral makeup as "makeup with a purpose." All products are formulated with good-for-your-skin ingredients that not only help cover skin imperfections but also help correct its overall appearance.

Our proprietary Ceretin Complex combines age-defying Retinol with super-hydrating Ceramides for better skin over time.

100% pure shea butter improves texture and skin tone.

SPF is included for vital UV protection whenever possible.

Many products feature Vitamin C and Waltheria Extract for a brighter complexion and more even skin tone.

Finally, we pack all of our formulas with key antioxidants, vitamins and minerals for skin health.

All products are formulated with good-for-your-skin ingredients.

We are proud to be:

100% Cruelty-Free

Free of animal testing

Environmentally responsible

Formulated in the USA

At PÜR, we believe that innovative beauty shouldn't be a burden on anyone. That's why we've been committed to creating cruelty-free products from the start. 

All of our good-for-your-skin makeup and skincare products are completely free of animal testing. 

Eco-conscious users can also breathe easy knowing that PÜR is an eco-friendly brand committed to minimizing waste and using responsibly sourced ingredients, including those carrying our Farm to Jar™ Label.


Parabens are chemicals that can be found in many beauty products and deodorant because they give products a longer shelf life. However, because these chemicals are believed to be linked to cancer, many of our products are paraben-free.

Vegan - friendly

Veganism is an ever-growing lifestyle making vegan-friendly products like skincare and makeup more popular than ever. Many of our products are vegan-friendly (ALL are cruelty-free), so you can now choose from a selection of products that are good for your skin and don't contain any animal products.

Gluten - free

Many of our products are gluten-free. That's right, gluten isn't just found in food. It can be used as a binding agent in cosmetics. We offer a wide variety of gluten-free products because research has shown it can trigger celiac disease symptoms.

BPA - free

Bisphenol A (BPA) is a toxin that is commonly found in plastic products and has been known to leach its toxins into water. To stay on the safe side, all of our products are BPA-free.

Alcohol & Talc-free

Alcohol and talc can dry out and damage the skin, so many of our products are alcohol-free and talc-free too.


Bringing our story to life to celebrate women of all ages and all skin tones.

Makeup, meet skincare. Our cult-classic 4-in-1 Pressed Makeup remains our #1 selling product.

Innovative color products keep the pro artists and influencers coming back for more.

- YouTuber @andreaschoice