FREE UK DELIVERY ON ORDERS OVER £30
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale

4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale

£22.40

£32.00

It’s time to love your skin, your selfie and the way you look from every angle with 4-in-1 Love Your Selfie.™ This groundbreaking, all-in-one, skincare-infused Longwear Foundation & Concealer instantly masks and blurs the look of imperfections as it helps enhance your natural beauty. Enriched with age-defying Ceretin® Complex and antioxidant-rich Energy Complex, that’s made from a signature blend of Green Tea, Ginseng and Vitamin B, this redefining complexion miracle is makeup you can feel good about. Packed with good-for-your-skin nutrients, this medium-to-full coverage foundation & concealer helps fight against environmental stressors, as well as the skin-damaging effects caused by exposure to daily, high energy visible blue light. Choose your perfect match from vegan-friendly shades—consisting of cool (pink), neutral, and warm (gold) undertones—that seamlessly blend onto the skin for an airbrushed-looking glow that’s universally flattering. Help conceal blemishes, dark spots and imperfections with the targeted, built-in doe foot applicator, or achieve buildable, all-over coverage with the convenient, traditional pump. Go ahead and snap your best selfie… we’ve got Ü covered for a finish that’s so flawless-looking, you’ll skip the filters!



Concealer: Use the doe foot applicator to apply 4-in-1 Love Your Selfie™ directly onto imperfections or dark spots. Blend using BHOLDER™ Cruelty Free Dual Action Applicator. Foundation: Apply 1-2 pumps directly onto the face using your finger. Blend using BHOLDER™ Cruelty Free Dual Action Applicator.
Apply it with
Mix in No Filter Blurring Photography Primer with 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer by applying both directly to the silicone center of BHOLDER™ for a more glowy, radiant-looking finish.

PÜR products are 100% cruelty-free and we do not test on animals. Bunnies are our friends not our models.

While the FDA has approved the use of parabens as an effective preservative system, we set your mind at ease and formulated this product free of parabens.

We understand that a vegan diet is a lifestyle choice so we make products that are void of animal products to fit your lifestyle.

All Ingredients

Energy Complex | A combination of ginseng, green tea and vitamin B that helps boost the skin’s natural metabolism and rejuvenate the look of the skin


Lingonberry Extract | Helps protect skin against abuse caused by high energy visible blue light


Polysaccahride Film | Provides a protective, breathable film on skin to help shield skin from environmental stressors, like pollution


Ceretin Complex | Helps smooth skin and refine skin texture and tone


Sun Burn Alert: This product contains an alpha hydroxy acid (AHA) that may increase your skin's sensitivity to the sun and particularly the possibility of sunburn. Use a sunscreen, wear protective clothing, and limit sun exposure while using this product and for a week afterwards.


AQUA, CYCLOPENTASILOXANE, METHYL METHACRYLATE CROSSPOLYMER, BUTYLENE GLYCOL, PHENYL TRIMETHICONE, ETHYLHEXYL PALMITATE, CAPRYLYL METHICONE, CETYL PEG/PPG-10/1 DIMETHICONE, CYCLOHEXASILOXANE, DIPHENYLSILOXY PHENYL TRIMETHICONE, PEG-10 DIMETHICONE, SORBITAN ISOSTEARATE, TRIMETHYLSILOXYSILICATE, SODIUM CHLORIDE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, DIMETHICONE, CERAMIDE AP, RETINOL, LACTIC ACID, BUTYROSPERMUM PARKII (SHEA) BUTTER EXTRACT, SODIUM STARCH OCTENYLSUCCINATE, CAMELLIA SINENSIS (GREEN TEA) LEAF EXTRACT, PANAX GINSENG ROOT EXTRACT, PANTHENOL, VACCINIUM VITIS-IDAEA (LINGONBERRY) FRUIT EXTRACT, DISTEARDIMONIUM HECTORITE, TRIETHOXYCAPRYLYLSILANE, ALUMINUM HYDROXIDE, COFFEA ARABICA (COFFEE) SEED EXTRACT, ORYZA SATIVA (RICE) BRAN EXTRACT, LAUROYL LYSINE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, OLEA EUROPAEA (OLIVE) FRUIT OIL, TUBER MELANOSPORUM EXTRACT, VITIS VINIFERA (GRAPE) FRUIT EXTRACT, CALCIUM GLUCONATE, PHENOXYETHANOL, GLYCERIN, TRIETHYL CITRATE, ETHYLHEXYLGLYCERIN, DISODIUM EDTA, CITRIC ACID, XANTHAN GUM, GLUCONOLACTONE, SODIUM BENZOATE, 1, 2-HEXANEDIOL, BIOSACCHARIDE GUM-4. MAY CONTAIN [+/-]: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, 77492, 77499).

Delivery

Orders will be sent via below delivery services and you will receive a shipping confirmation when your item has been processed;

UK Standard Tracked Delivery (3-5 business days)

Free for all orders over £30
£3.99 for all orders up to £24.99

Ireland Tracked Delivery (2-4 business days)
£7.99 for all orders

Order by 2pm GMT for:

UK Next Day Delivery (1-2 business days)
Free for all orders over £50
£5.95 for all orders up to £49.99

Orders are processed and shipped on business days only. Business days are Monday through Friday, excluding UK holidays. We aim to process orders with 48 hours however during sale time and after Bank Holiday this maybe longer.

Unfortunately, we are unable to sell products to customers residing outside of the United Kingdom and Ireland.

Customer Reviews

Based on 10 reviews
80%
(8)
10%
(1)
0%
(0)
10%
(1)
0%
(0)
F
Fatemeh

4-in-1 foundation I enjoy wearing, it has good coverage and confortable.

D
Donna Flood
4-in-1

4-in-1 foundation I enjoy wearing, it has good coverage and is long lasting

A
Anita Andreou
Fab foundation

I love this foundation, gives my great coverage without any oil residue

A
Amy Southworth
5 stars

Honestly the best foundation I have tried. I have rosacea and hyper pigmentation. This foundation covers all of my problem areas without looking dry or Cakey. I would highly recommend.

G
Gill Mcfadden
Love this all in one foundation

I took ages to match the colour to my skin and there's plenty to choose from. I find it easy to apply (with my fingers) then use a brush fir a flawless finish. I have a few broken veins on my cheeks and voila! Gone. Then use matte powder and it lasts all day.
Worth every penny lasts ages.
Definitely will buy again.

Hi Gill

Thank you so much for taking the time to leave us your feedback. We love hearing from you, and love to know our products are delivering beautiful results!

Kindest
The Pur Team x

Customer Reviews

Based on 10 reviews
80%
(8)
10%
(1)
0%
(0)
10%
(1)
0%
(0)
F
Fatemeh

4-in-1 foundation I enjoy wearing, it has good coverage and confortable.

D
Donna Flood
4-in-1

4-in-1 foundation I enjoy wearing, it has good coverage and is long lasting

A
Anita Andreou
Fab foundation

I love this foundation, gives my great coverage without any oil residue

A
Amy Southworth
5 stars

Honestly the best foundation I have tried. I have rosacea and hyper pigmentation. This foundation covers all of my problem areas without looking dry or Cakey. I would highly recommend.

G
Gill Mcfadden
Love this all in one foundation

I took ages to match the colour to my skin and there's plenty to choose from. I find it easy to apply (with my fingers) then use a brush fir a flawless finish. I have a few broken veins on my cheeks and voila! Gone. Then use matte powder and it lasts all day.
Worth every penny lasts ages.
Definitely will buy again.

Hi Gill

Thank you so much for taking the time to leave us your feedback. We love hearing from you, and love to know our products are delivering beautiful results!

Kindest
The Pur Team x