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On Point Eyeliner Pencil - Self-Sharpening
On Point Eyeliner Pencil - Self-Sharpening
On Point Eyeliner Pencil - Self-Sharpening
On Point Eyeliner Pencil - Self-Sharpening
On Point Eyeliner Pencil - Self-Sharpening
On Point Eyeliner Pencil - Self-Sharpening
On Point Eyeliner Pencil - Self-Sharpening
On Point Eyeliner Pencil - Self-Sharpening
On Point Eyeliner Pencil - Self-Sharpening

On Point Eyeliner Pencil - Self-Sharpening

£18.00

  • Highlights
  • Application
  • Benefits
  • Ingredients
  • Delivery

Bring the precision of a pen to your eye look with a self-sharpening eyeliner in an assortment of highly pigmented and buttery shades. This creamy 10+ hour longwear and waterproof formula will deliver vivid eye looks that lock in place without fading or smudging. Enriched with Lash Rejuvenation Complex, Ceramide III, and essential oils, this formula helps to prevent premature lash fallout and provides skin with needed moisture at the lash line without causing the formula to smudge or budge. Additionally, it’s ocular tested and safe for sensitive eyes!


Hotline (Metallic Hunter Green)
Down to Earth (Chocolate Brown)
Heartless (Black)
Rain (Plum)
Not Sorry (Dove Grey)

Apply pencil or liquid liner in short, quick strokes along the lash line starting at the inner corner and working your way outward.
Apply it with

Fully Charged Mascara - Powered by Magnetic Technology

£20.50
To make your eyes appear wider, apply Hello Bright Eyes (Wakeup Brow) on the inner rim of the eye and On Point Eyeliner on the lower lash line.

PÜR products are 100% cruelty-free and we do not test on animals. Bunnies are our friends not our models.

While the FDA has approved the use of parabens as an effective preservative system, we set your mind at ease and formulated this product free of parabens.

For those with severe gluten sensitivities or Dermatitis Herpetiformis, rest assured this product is gluten free.

All Ingredients

Down To Earth

Isododecane, Synthetic Wax, Pentaerythrityl Stearate/Caprate/Caprylate/Adipate, Hydrogenated Polydicyclopentadiene, Mica, Ethylene/Propylene Copolymer, Pentaerythrityl Tetraisostearate, Polybutene, Polyethylene, Perfluorononyl Dimethicone, Panthenol, Ceramide 3, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Tocopherol (Vitamin E), Helianthus Annuus (Sunflower) Seed Oil, Ferric Ammonium Ferrocyanide (CI 77510), Iron Oxides (CI 77491, CI 77492, CI 77499)

Heartless

Isododecane, Synthetic Wax, Pentaerythrityl Stearate/Caprate/Caprylate/Adipate, Hydrogenated Polydicyclopentadiene, Ethylene/Propylene Copolymer, Pentaerythrityl Tetraisostearate, Polybutene, Polyethylene, Perfluorononyl Dimethicone, Mica, Panthenol, Ceramide 3, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Tocopherol (Vitamin E), Helianthus Annuus (Sunflower) Seed Oil, Titanium Dioxide (CI 77891), Iron Oxides (CI 77499), Ferric Ammonium Ferrocyanide (CI 77510)

Hotline

Isododecane, Synthetic Wax, Mica, Pentaerythrityl Stearate/Caprate/Caprylate/Adipate, Hydrogenated Polydicyclopentadiene, Ethylene/Propylene Copolymer, Pentaerythrityl Tetraisostearate, Polybutene, Polyethylene, Perfluorononyl Dimethicone, Panthenol, Ceramide 3, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Tocopherol (Vitamin E), Helianthus Annuus (Sunflower) Seed Oil, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77499)

Rain

Isododecane, Synthetic Wax, Mica, Pentaerythrityl Stearate/Caprate/Caprylate/Adipate, Hydrogenated Polydicyclopentadiene, Ethylene/Propylene Copolymer, Pentaerythrityl Tetraisostearate, Polybutene, Polyethylene, Perfluorononyl Dimethicone, Panthenol, Ceramide 3, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Tocopherol (Vitamin E), Helianthus Annuus (Sunflower) Seed Oil, Titanium Dioxide (CI 77891), Iron Oxides (CI 77499), Ultramarines (CI 77007), Ferric Ferrocyanide (CI 77510), Carmine (CI 75470)

*CONTAINS CARMINE AS A COLOR ADDITIIVE

Not Sorry

Isododecane, Synthetic Wax, Pentaerythrityl Stearate/Caprate/Caprylate/Adipate, Hydrogenated Polydicyclopentadiene, Ethylene/Propylene Copolymer, Pentaerythrityl Tetraisostearate, Polybutene, Polyethylene, Perfluorononyl Dimethicone, Mica, Panthenol, Ceramide 3, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Tocopherol (vitamin E), Helianthus Annuus (Sunflower) Seed Oil, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)

Delivery

Orders will be sent via below delivery services and you will receive a shipping confirmation when your item has been processed;

UK Standard Tracked Delivery (3-5 business days)

Free for all orders over £30
£3.99 for all orders up to £24.99

Ireland Tracked Delivery (2-4 business days)
£7.99 for all orders

Order by 2pm GMT for:

UK Next Day Delivery (1-2 business days)
Free for all orders over £50
£5.95 for all orders up to £49.99

Orders are processed and shipped on business days only. Business days are Monday through Friday, excluding UK holidays. We aim to process orders with 48 hours however during sale time and after Bank Holiday this maybe longer.

Unfortunately, we are unable to sell products to customers residing outside of the United Kingdom and Ireland.

Customer Reviews

Based on 15 reviews
80%
(12)
0%
(0)
7%
(1)
7%
(1)
7%
(1)
E
Emm
Self sharpening pencil

Bought this as looked like Smashbox which I can't get hold of anymore. Sadly no staying power so luckily only bought one. Like everything else about it ...just not the smudges around my eyes.

C
CC
Not as it usually is

I've had this product at least 30 times. in Hotline or as this time Down to Earth. Cannot get them to not break off and they are dry, no line on the eye if you try and draw one. Have contacted PUR over two weeks ago and yet to have a response. Disappointed on this occasion. Is usually a really good product.

A
ANN BLACKBURN

I meant to order a black eyeliner but checking my order I realized to error was mine. I opened it up and it looks good. It will make an extra present for my daughter as she uses brown eyeliner. I will buy a black one when you have your next sale. Love PUR products.

A
A G Greenham
On point eyeliner in ‘Rain’

I love the On Point eyeliners and have used them for years. My particular favourite is the plum ‘Rain’ shade which makes my green eyes pop. Sadly I haven’t been able to buy this shade for ages - hope it hasn’t been discontinued!

Dear Gabi

Thank you for your great review of our On Point Eyeliner Pencil. We are delighted to hear that these are a firm favourite!

Kindest
The Pur Team x

J
Judith
Dark green eyeliner

Very pleased with the product. I have ordered before in a different colour.

Dear Judith

Thank you for your great review of our On Point Eyeliner Pencil. We love to hear that you have come back to buy another shade!

We hope to see you at Pur again soon.

Kindest
The Pur Team x

123

Customer Reviews

Based on 15 reviews
80%
(12)
0%
(0)
7%
(1)
7%
(1)
7%
(1)
E
Emm
Self sharpening pencil

Bought this as looked like Smashbox which I can't get hold of anymore. Sadly no staying power so luckily only bought one. Like everything else about it ...just not the smudges around my eyes.

C
CC
Not as it usually is

I've had this product at least 30 times. in Hotline or as this time Down to Earth. Cannot get them to not break off and they are dry, no line on the eye if you try and draw one. Have contacted PUR over two weeks ago and yet to have a response. Disappointed on this occasion. Is usually a really good product.

A
ANN BLACKBURN

I meant to order a black eyeliner but checking my order I realized to error was mine. I opened it up and it looks good. It will make an extra present for my daughter as she uses brown eyeliner. I will buy a black one when you have your next sale. Love PUR products.

A
A G Greenham
On point eyeliner in ‘Rain’

I love the On Point eyeliners and have used them for years. My particular favourite is the plum ‘Rain’ shade which makes my green eyes pop. Sadly I haven’t been able to buy this shade for ages - hope it hasn’t been discontinued!

Dear Gabi

Thank you for your great review of our On Point Eyeliner Pencil. We are delighted to hear that these are a firm favourite!

Kindest
The Pur Team x

J
Judith
Dark green eyeliner

Very pleased with the product. I have ordered before in a different colour.

Dear Judith

Thank you for your great review of our On Point Eyeliner Pencil. We love to hear that you have come back to buy another shade!

We hope to see you at Pur again soon.

Kindest
The Pur Team x

123