FREE UK DELIVERY ON ORDERS OVER £30
Fully Charged Mascara - Powered by Magnetic Technology
Fully Charged Mascara - Powered by Magnetic Technology
Fully Charged Mascara - Powered by Magnetic Technology
Fully Charged Mascara - Powered by Magnetic Technology

Fully Charged Mascara - Powered by Magnetic Technology

£24.00

Fully Charged Mascara Powered by Magnetic Technology

PÜR Fully Charged acts like a magnet, attracting negatively-charged lashes to the positively-charged formula so each stroke coats lashes to thicken and volumise.

This age-defying mascara has a revolutionary "magnetic" polymer matrix that wraps a positively charged elastic veil around each lash to instantly lift, separate and define each lash for maximum, long-lasting performance. Speak volumes with one simple flutter. Fortified with a specialized blend of ingredients, Fully Charged Mascara helps condition and strengthen eyelashes to help prevent lash loss. Confidently fight the eyelash aging process as you strengthen, thicken, lengthen and separate eyelashes for gorgeous lashes that wow… because we understand that lashes aren’t only seen, they speak a language of their own.

  • Available in Black.
  • Innovative magnetic technology attracts negatively-charged lashes towards the positively-charged mascara formula, coating each individual lash with every application, leaving your lashes thick, volumised, and perfectly separated, taking your lashes to extreme lengths.
  • Age-defying mascara formula contains a revolutionary positively charged matrix that attracts to each individual lash to strengthen, thicken, volumise, and separate for all-day performance.
  • Lash-loving mascara formula helps fight premature lash fallout for the appearance of thicker, longer-looking lashes.
  • Delivers lash-conditioning ingredients to add shine and nourish, helping lashes maintain lift and curl and appear more flexible.
  • 98% instantly amplified lashes.*
  • 93% said lashes retained their curl well.*
  • 90% experienced no flaking.*
  • 93% experienced no smudging.*
  • 100% said the mascara was easy to remove.*
  • *Based on an in-house perception study

Formulated Without

  • PÜR. Clean, skincare-infused beauty for all.
  • Formulated Without: Aluminum Free, Formaldehyde Free, Gluten Free, Lead Free, Mineral Oil Free, Paraben Free, Paraffin Free, Petrolatum Free, Phthalate Free, Silicone Free, Sulfate Free, Talc Free.
  • Clean and Cruelty Free.



 


• Start the application at the base of the lash, wiggle the mascara wand gently back and forth to coat the sides and bottom of lashes. • Pro tip: To prevent drying out the mascara, do not pump wand. Replace every 3 months.

Infused with peptides to prevent lines, wrinkles and premature aging to keep skin nourished and healthy.

Provides texture plumping hydration that softens the look of lines

PÜR products are 100% cruelty-free and we do not test on animals. Bunnies are our friends not our models.

While the FDA has approved the use of parabens as an effective preservative system, we set your mind at ease and formulated this product free of parabens.

For those with severe gluten sensitivities or Dermatitis Herpetiformis, rest assured this product is gluten free.

This product and its container are free of Bisphenol A (BPA).

All Ingredients

A powerful blend of Biotin and Peptides | Help fight the hair follicle aging process by conditioning lashes to help prevent premature fall out.

Carnuba Wax | Separates and sets each lash for all day length, volume, and curl.

Vitamin B5, also known as Panthenol Nourishes lashes, giving them more flexibility to help maintain longer-looking lashes.


AQUA, CERA ALBA (BEESWAX), CYCLOPENTASILOXANE, COPERNICIA CERIFERA (CARNAUBA) WAX, ALCOHOL DENAT., PALMITIC ACID, NYLON-12, VP/EICOSENE COPOLYMER, STEARIC ACID, TRIETHANOLAMINE, ACACIA SENEGAL GUM, GLYCERIN, POLYBUTENE, BIOTINOYL TRIPEPTIDE-1, PANTHENOL, ASCORBYL PALMITATE, POLYQUATERNIUM-10, POLYVINYL ALCOHOL, VP/VA COPOLYMER, AMINOMETHYL PROPANEDIOL, ETHYLHEXYLGLYCERIN, PROPYLENE GLYCOL, PHENOXYETHANOL, IRON OXIDES (CI 77499)

Delivery

Orders will be sent via below delivery services and you will receive a shipping confirmation when your item has been processed;

UK Standard Tracked Delivery (3-5 business days)

Free for all orders over £30
£3.99 for all orders up to £24.99

Ireland Tracked Delivery (2-4 business days)
£7.99 for all orders

Order by 2pm GMT for:

UK Next Day Delivery (1-2 business days)
Free for all orders over £50
£5.95 for all orders up to £49.99

Orders are processed and shipped on business days only. Business days are Monday through Friday, excluding UK holidays. We aim to process orders with 48 hours however during sale time and after Bank Holiday this maybe longer.

Unfortunately, we are unable to sell products to customers residing outside of the United Kingdom and Ireland.

Customer Reviews

Based on 12 reviews
67%
(8)
0%
(0)
8%
(1)
8%
(1)
17%
(2)
G
G Jones
Probably the worst mascara!

The consistency was very dry and very difficult to get it to attach to my lashes. After two layers it was mainly attached near the base of the lashes and felt ‘claggy’ and after a couple of hours it started to flake. Will definitely NOT be buying again!

S
Sara
Mascara

Absolutely the best gentle itch free mascara perfect for my very sensitive eyes. Gave a thick quick covering…. stayed on from 8am until 10 pm so so very impressed and is now my forever mascara 5 star have wasted so much money on other brands .. thankfully I’ve found the one for me.

R
Rebecca Ward
Panda eyes

Unfortunately this mascara does not stay on lashes. I was embarrassed to discover after wearing it a few hours and glancing in the mirror that it was all over my eyes.

L
Louise Davies
Clumpy

Thought I'd give this a try but not as nice as I'd expected. Lots of lumps and clumps, also smudges easily. I'm afraid I wouldn't recommend.

K
KS

I love this mascara and continued to buy it as it's the best one I've ever purchased. You also don't need to use it a lot for it to make a difference to your eyelashes. And always quick delivery and great customer service, thank you!

Customer Reviews

Based on 12 reviews
67%
(8)
0%
(0)
8%
(1)
8%
(1)
17%
(2)
G
G Jones
Probably the worst mascara!

The consistency was very dry and very difficult to get it to attach to my lashes. After two layers it was mainly attached near the base of the lashes and felt ‘claggy’ and after a couple of hours it started to flake. Will definitely NOT be buying again!

S
Sara
Mascara

Absolutely the best gentle itch free mascara perfect for my very sensitive eyes. Gave a thick quick covering…. stayed on from 8am until 10 pm so so very impressed and is now my forever mascara 5 star have wasted so much money on other brands .. thankfully I’ve found the one for me.

R
Rebecca Ward
Panda eyes

Unfortunately this mascara does not stay on lashes. I was embarrassed to discover after wearing it a few hours and glancing in the mirror that it was all over my eyes.

L
Louise Davies
Clumpy

Thought I'd give this a try but not as nice as I'd expected. Lots of lumps and clumps, also smudges easily. I'm afraid I wouldn't recommend.

K
KS

I love this mascara and continued to buy it as it's the best one I've ever purchased. You also don't need to use it a lot for it to make a difference to your eyelashes. And always quick delivery and great customer service, thank you!