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On Point Eyeliner Pencil - Self-Sharpening
On Point Eyeliner Pencil - Self-Sharpening
On Point Eyeliner Pencil - Self-Sharpening
On Point Eyeliner Pencil - Self-Sharpening
On Point Eyeliner Pencil - Self-Sharpening
On Point Eyeliner Pencil - Self-Sharpening
On Point Eyeliner Pencil - Self-Sharpening
On Point Eyeliner Pencil - Self-Sharpening
On Point Eyeliner Pencil - Self-Sharpening

On Point Eyeliner Pencil - Self-Sharpening

£17.50

Bring the precision of a pen to your eye look with a self-sharpening eyeliner in an assortment of highly pigmented and buttery shades. This creamy 10+ hour longwear and waterproof formula will deliver vivid eye looks that lock in place without fading or smudging. Enriched with Lash Rejuvenation Complex, Ceramide III, and essential oils, this formula helps to prevent premature lash fallout and provides skin with needed moisture at the lash line without causing the formula to smudge or budge. Additionally, it’s ocular tested and safe for sensitive eyes!


Hotline (Metallic Hunter Green)
Down to Earth (Chocolate Brown)
Heartless (Black)
Rain (Plum)
Not Sorry (Dove Grey)

Apply pencil or liquid liner in short, quick strokes along the lash line starting at the inner corner and working your way outward.
To make your eyes appear wider, apply Hello Bright Eyes (Wakeup Brow) on the inner rim of the eye and On Point Eyeliner on the lower lash line.

PÜR products are 100% cruelty-free and we do not test on animals. Bunnies are our friends not our models.

While the FDA has approved the use of parabens as an effective preservative system, we set your mind at ease and formulated this product free of parabens.

For those with severe gluten sensitivities or Dermatitis Herpetiformis, rest assured this product is gluten free.

All Ingredients

Down To Earth

Isododecane, Synthetic Wax, Pentaerythrityl Stearate/Caprate/Caprylate/Adipate, Hydrogenated Polydicyclopentadiene, Mica, Ethylene/Propylene Copolymer, Pentaerythrityl Tetraisostearate, Polybutene, Polyethylene, Perfluorononyl Dimethicone, Panthenol, Ceramide 3, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Tocopherol (Vitamin E), Helianthus Annuus (Sunflower) Seed Oil, Ferric Ammonium Ferrocyanide (CI 77510), Iron Oxides (CI 77491, CI 77492, CI 77499)

Heartless

Isododecane, Synthetic Wax, Pentaerythrityl Stearate/Caprate/Caprylate/Adipate, Hydrogenated Polydicyclopentadiene, Ethylene/Propylene Copolymer, Pentaerythrityl Tetraisostearate, Polybutene, Polyethylene, Perfluorononyl Dimethicone, Mica, Panthenol, Ceramide 3, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Tocopherol (Vitamin E), Helianthus Annuus (Sunflower) Seed Oil, Titanium Dioxide (CI 77891), Iron Oxides (CI 77499), Ferric Ammonium Ferrocyanide (CI 77510)

Hotline

Isododecane, Synthetic Wax, Mica, Pentaerythrityl Stearate/Caprate/Caprylate/Adipate, Hydrogenated Polydicyclopentadiene, Ethylene/Propylene Copolymer, Pentaerythrityl Tetraisostearate, Polybutene, Polyethylene, Perfluorononyl Dimethicone, Panthenol, Ceramide 3, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Tocopherol (Vitamin E), Helianthus Annuus (Sunflower) Seed Oil, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77499)

Rain

Isododecane, Synthetic Wax, Mica, Pentaerythrityl Stearate/Caprate/Caprylate/Adipate, Hydrogenated Polydicyclopentadiene, Ethylene/Propylene Copolymer, Pentaerythrityl Tetraisostearate, Polybutene, Polyethylene, Perfluorononyl Dimethicone, Panthenol, Ceramide 3, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Tocopherol (Vitamin E), Helianthus Annuus (Sunflower) Seed Oil, Titanium Dioxide (CI 77891), Iron Oxides (CI 77499), Ultramarines (CI 77007), Ferric Ferrocyanide (CI 77510), Carmine (CI 75470)

*CONTAINS CARMINE AS A COLOR ADDITIIVE

Not Sorry

Isododecane, Synthetic Wax, Pentaerythrityl Stearate/Caprate/Caprylate/Adipate, Hydrogenated Polydicyclopentadiene, Ethylene/Propylene Copolymer, Pentaerythrityl Tetraisostearate, Polybutene, Polyethylene, Perfluorononyl Dimethicone, Mica, Panthenol, Ceramide 3, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Tocopherol (vitamin E), Helianthus Annuus (Sunflower) Seed Oil, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)

Delivery

Orders will be sent via below delivery services and you will receive a shipping confirmation when your item has been processed;

UK Standard Tracked Delivery (3-5 business days)

Free for all orders over £30
£3.99 for all orders up to £24.99

Ireland Tracked Delivery (2-4 business days)
£7.99 for all orders

Order by 2pm GMT for:

UK Next Day Delivery (1-2 business days)
Free for all orders over £50
£5.95 for all orders up to £49.99

Orders are processed and shipped on business days only. Business days are Monday through Friday, excluding UK holidays. We aim to process orders with 48 hours however during sale time and after Bank Holiday this maybe longer.

Unfortunately, we are unable to sell products to customers residing outside of the United Kingdom and Ireland.

Customer Reviews

Based on 13 reviews
92%
(12)
0%
(0)
0%
(0)
8%
(1)
0%
(0)
A
ANN BLACKBURN

I meant to order a black eyeliner but checking my order I realized to error was mine. I opened it up and it looks good. It will make an extra present for my daughter as she uses brown eyeliner. I will buy a black one when you have your next sale. Love PUR products.

G
Gabi Greenham
On point eyeliner in ‘Rain’

I love the On Point eyeliners and have used them for years. My particular favourite is the plum ‘Rain’ shade which makes my green eyes pop. Sadly I haven’t been able to buy this shade for ages - hope it hasn’t been discontinued!

Dear Gabi

Thank you for your great review of our On Point Eyeliner Pencil. We are delighted to hear that these are a firm favourite!

Kindest
The Pur Team x

J
Judith
Dark green eyeliner

Very pleased with the product. I have ordered before in a different colour.

Dear Judith

Thank you for your great review of our On Point Eyeliner Pencil. We love to hear that you have come back to buy another shade!

We hope to see you at Pur again soon.

Kindest
The Pur Team x

K
Kirsten Stringer
The best eyeliner

Really shocked that I love this as much as I do. It doesn’t transfer and is easy to apply. The stay sharp feature is fantastic. Really pleased.

Dear Kirsten

Thank you for your review of our On Point Eyeliner Pencil. We could not have described the fantastic benefits better ourselves: Great to apply, no transfer and it really does stay sharp!

We hope to see you at Pur again soon.

Kindest
The Pur Team x

H
Helen Fox
The best eyeliner

The PUR eyeliner pencil is amazing; Hotline must be the best colour of all pencils as it suits all complexions. So many ‘self-sharpening’ pencils don’t last well, but these do so. Really amazing!

Hi Helen,
Thank you so much for letting us know that you are enjoying your eyeliner. We are always delighted to hear when a valued customer has had a wonderful experience!
Kindest,
The Pur Team x

Customer Reviews

Based on 13 reviews
92%
(12)
0%
(0)
0%
(0)
8%
(1)
0%
(0)
A
ANN BLACKBURN

I meant to order a black eyeliner but checking my order I realized to error was mine. I opened it up and it looks good. It will make an extra present for my daughter as she uses brown eyeliner. I will buy a black one when you have your next sale. Love PUR products.

G
Gabi Greenham
On point eyeliner in ‘Rain’

I love the On Point eyeliners and have used them for years. My particular favourite is the plum ‘Rain’ shade which makes my green eyes pop. Sadly I haven’t been able to buy this shade for ages - hope it hasn’t been discontinued!

Dear Gabi

Thank you for your great review of our On Point Eyeliner Pencil. We are delighted to hear that these are a firm favourite!

Kindest
The Pur Team x

J
Judith
Dark green eyeliner

Very pleased with the product. I have ordered before in a different colour.

Dear Judith

Thank you for your great review of our On Point Eyeliner Pencil. We love to hear that you have come back to buy another shade!

We hope to see you at Pur again soon.

Kindest
The Pur Team x

K
Kirsten Stringer
The best eyeliner

Really shocked that I love this as much as I do. It doesn’t transfer and is easy to apply. The stay sharp feature is fantastic. Really pleased.

Dear Kirsten

Thank you for your review of our On Point Eyeliner Pencil. We could not have described the fantastic benefits better ourselves: Great to apply, no transfer and it really does stay sharp!

We hope to see you at Pur again soon.

Kindest
The Pur Team x

H
Helen Fox
The best eyeliner

The PUR eyeliner pencil is amazing; Hotline must be the best colour of all pencils as it suits all complexions. So many ‘self-sharpening’ pencils don’t last well, but these do so. Really amazing!

Hi Helen,
Thank you so much for letting us know that you are enjoying your eyeliner. We are always delighted to hear when a valued customer has had a wonderful experience!
Kindest,
The Pur Team x