On Point Eyeliner Pencil - Self-Sharpening
On Point Eyeliner Pencil - Self-Sharpening
On Point Eyeliner Pencil - Self-Sharpening
On Point Eyeliner Pencil - Self-Sharpening
On Point Eyeliner Pencil - Self-Sharpening
On Point Eyeliner Pencil - Self-Sharpening
On Point Eyeliner Pencil - Self-Sharpening
On Point Eyeliner Pencil - Self-Sharpening
On Point Eyeliner Pencil - Self-Sharpening

On Point Eyeliner Pencil - Self-Sharpening

£16.00

Bring the precision of a pen to your eye look with a self-sharpening eyeliner in an assortment of highly pigmented and buttery shades. This creamy 10+ hour longwear and waterproof formula will deliver vivid eye looks that lock in place without fading or smudging. Enriched with Lash Rejuvenation Complex, Ceramide III, and essential oils, this formula helps to prevent premature lash fallout and provides skin with needed moisture at the lash line without causing the formula to smudge or budge. Additionally, it’s ocular tested and safe for sensitive eyes!


Hotline (Metallic Hunter Green)
Down to Earth (Chocolate Brown)
Heartless (Black)
Rain (Plum)
Not Sorry (Dove Grey)

Apply pencil or liquid liner in short, quick strokes along the lash line starting at the inner corner and working your way outward.
To make your eyes appear wider, apply Hello Bright Eyes (Wakeup Brow) on the inner rim of the eye and On Point Eyeliner on the lower lash line.

PÜR products are 100% cruelty-free and we do not test on animals. Bunnies are our friends not our models.

While the FDA has approved the use of parabens as an effective preservative system, we set your mind at ease and formulated this product free of parabens.

For those with severe gluten sensitivities or Dermatitis Herpetiformis, rest assured this product is gluten free.

All Ingredients

Down To Earth

Isododecane, Synthetic Wax, Pentaerythrityl Stearate/Caprate/Caprylate/Adipate, Hydrogenated Polydicyclopentadiene, Mica, Ethylene/Propylene Copolymer, Pentaerythrityl Tetraisostearate, Polybutene, Polyethylene, Perfluorononyl Dimethicone, Panthenol, Ceramide 3, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Tocopherol (Vitamin E), Helianthus Annuus (Sunflower) Seed Oil, Ferric Ammonium Ferrocyanide (CI 77510), Iron Oxides (CI 77491, CI 77492, CI 77499)

Heartless

Isododecane, Synthetic Wax, Pentaerythrityl Stearate/Caprate/Caprylate/Adipate, Hydrogenated Polydicyclopentadiene, Ethylene/Propylene Copolymer, Pentaerythrityl Tetraisostearate, Polybutene, Polyethylene, Perfluorononyl Dimethicone, Mica, Panthenol, Ceramide 3, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Tocopherol (Vitamin E), Helianthus Annuus (Sunflower) Seed Oil, Titanium Dioxide (CI 77891), Iron Oxides (CI 77499), Ferric Ammonium Ferrocyanide (CI 77510)

Hotline

Isododecane, Synthetic Wax, Mica, Pentaerythrityl Stearate/Caprate/Caprylate/Adipate, Hydrogenated Polydicyclopentadiene, Ethylene/Propylene Copolymer, Pentaerythrityl Tetraisostearate, Polybutene, Polyethylene, Perfluorononyl Dimethicone, Panthenol, Ceramide 3, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Tocopherol (Vitamin E), Helianthus Annuus (Sunflower) Seed Oil, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77499)

Rain

Isododecane, Synthetic Wax, Mica, Pentaerythrityl Stearate/Caprate/Caprylate/Adipate, Hydrogenated Polydicyclopentadiene, Ethylene/Propylene Copolymer, Pentaerythrityl Tetraisostearate, Polybutene, Polyethylene, Perfluorononyl Dimethicone, Panthenol, Ceramide 3, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Tocopherol (Vitamin E), Helianthus Annuus (Sunflower) Seed Oil, Titanium Dioxide (CI 77891), Iron Oxides (CI 77499), Ultramarines (CI 77007), Ferric Ferrocyanide (CI 77510), Carmine (CI 75470)

*CONTAINS CARMINE AS A COLOR ADDITIIVE

Not Sorry

Isododecane, Synthetic Wax, Pentaerythrityl Stearate/Caprate/Caprylate/Adipate, Hydrogenated Polydicyclopentadiene, Ethylene/Propylene Copolymer, Pentaerythrityl Tetraisostearate, Polybutene, Polyethylene, Perfluorononyl Dimethicone, Mica, Panthenol, Ceramide 3, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Tocopherol (vitamin E), Helianthus Annuus (Sunflower) Seed Oil, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)

Delivery

Orders will be sent via below delivery services and you will receive a shipping confirmation when your item has been processed;

UK Standard Tracked Delivery (3-5 business days)

Free for all orders over £25
£3.99 for all orders up to £24.99

Ireland Tracked Delivery (2-4 business days)
£7.99 for all orders

Order by 2pm GMT for:

UK Next Day Delivery (1-2 business days)
Free for all orders over £50
£5.95 for all orders up to £49.99

Orders are processed and shipped on business days only. Business days are Monday through Friday, excluding UK holidays. We aim to process orders with 48 hours however during sale time and after Bank Holiday this maybe longer.

Unfortunately, we are unable to sell products to customers residing outside of the United Kingdom and Ireland.

Customer Reviews

Based on 8 reviews
88%
(7)
0%
(0)
0%
(0)
13%
(1)
0%
(0)
H
H.F.
Best eyeliner ever

It is a beautiful product, sharpens well and no need for a separate sharpener- inevitably mislaid. The Hotline is an amazingly flattering colour and a creamy yet lasting formula. Never never discontinue. Great service too, thank you.

P
P.R.
Eyeliner

So far so good, leaves a nice clear line which was just as I wanted.

Dear Pauline,

Thank you so much for your kind feedback!

Kindest,
Pur Team x

A
A.T.
Disappointed

Not as good as the universal pencil which seems to be no longer available .
Doesn’t give even colour , not easy to blend .
Can’t yet work out how to use pencil ...

R
R.S.

Very good

J
J.W.
Lined to perfection

Easy to apply and doesn't smudge. Pigment is high quality and gives brilliant coverage. Lines to perfection

Customer Reviews

Based on 8 reviews
88%
(7)
0%
(0)
0%
(0)
13%
(1)
0%
(0)
H
H.F.
Best eyeliner ever

It is a beautiful product, sharpens well and no need for a separate sharpener- inevitably mislaid. The Hotline is an amazingly flattering colour and a creamy yet lasting formula. Never never discontinue. Great service too, thank you.

P
P.R.
Eyeliner

So far so good, leaves a nice clear line which was just as I wanted.

Dear Pauline,

Thank you so much for your kind feedback!

Kindest,
Pur Team x

A
A.T.
Disappointed

Not as good as the universal pencil which seems to be no longer available .
Doesn’t give even colour , not easy to blend .
Can’t yet work out how to use pencil ...

R
R.S.

Very good

J
J.W.
Lined to perfection

Easy to apply and doesn't smudge. Pigment is high quality and gives brilliant coverage. Lines to perfection