FREE UK DELIVERY ON ORDERS OVER £30
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer

4-in-1 Love Your Selfie™ Longwear Foundation & Concealer

£32.00

It’s time to love your skin, your selfie and the way you look from every angle with 4-in-1 Love Your Selfie.™ This groundbreaking, all-in-one, skincare-infused Longwear Foundation & Concealer instantly masks and blurs the look of imperfections as it helps enhance your natural beauty. Enriched with age-defying Ceretin® Complex and antioxidant-rich Energy Complex, that’s made from a signature blend of Green Tea, Ginseng and Vitamin B, this redefining complexion miracle is makeup you can feel good about. Packed with good-for-your-skin nutrients, this medium-to-full coverage foundation & concealer helps fight against environmental stressors, as well as the skin-damaging effects caused by exposure to daily, high energy visible blue light. Choose your perfect match from 100 vegan-friendly shades—consisting of cool (pink), neutral, and warm (gold) undertones—that seamlessly blend onto the skin for an airbrushed-looking glow that’s universally flattering. Help conceal blemishes, dark spots and imperfections with the targeted, built-in doe foot applicator, or achieve buildable, all-over coverage with the convenient, traditional pump. Go ahead and snap your best selfie… we’ve got Ü covered for a finish that’s so flawless-looking, you’ll skip the filters!



Concealer: Use the doe foot applicator to apply 4-in-1 Love Your Selfie™ directly onto imperfections or dark spots. Blend using BHOLDER™ Cruelty Free Dual Action Applicator. Foundation: Apply 1-2 pumps directly onto the face using your finger. Blend using BHOLDER™ Cruelty Free Dual Action Applicator.
Apply it with
Mix in No Filter Blurring Photography Primer with 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer by applying both directly to the silicone center of BHOLDER™ for a more glowy, radiant-looking finish.

PÜR products are 100% cruelty-free and we do not test on animals. Bunnies are our friends not our models.

While the FDA has approved the use of parabens as an effective preservative system, we set your mind at ease and formulated this product free of parabens.

We understand that a vegan diet is a lifestyle choice so we make products that are void of animal products to fit your lifestyle.

All Ingredients

Energy Complex | A combination of ginseng, green tea and vitamin B that helps boost the skin’s natural metabolism and rejuvenate the look of the skin


Lingonberry Extract | Helps protect skin against abuse caused by high energy visible blue light


Polysaccahride Film | Provides a protective, breathable film on skin to help shield skin from environmental stressors, like pollution


Ceretin Complex | Helps smooth skin and refine skin texture and tone


Sun Burn Alert: This product contains an alpha hydroxy acid (AHA) that may increase your skin's sensitivity to the sun and particularly the possibility of sunburn. Use a sunscreen, wear protective clothing, and limit sun exposure while using this product and for a week afterwards.


AQUA, CYCLOPENTASILOXANE, METHYL METHACRYLATE CROSSPOLYMER, BUTYLENE GLYCOL, PHENYL TRIMETHICONE, ETHYLHEXYL PALMITATE, CAPRYLYL METHICONE, CETYL PEG/PPG-10/1 DIMETHICONE, CYCLOHEXASILOXANE, DIPHENYLSILOXY PHENYL TRIMETHICONE, PEG-10 DIMETHICONE, SORBITAN ISOSTEARATE, TRIMETHYLSILOXYSILICATE, SODIUM CHLORIDE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, DIMETHICONE, CERAMIDE AP, RETINOL, LACTIC ACID, BUTYROSPERMUM PARKII (SHEA) BUTTER EXTRACT, SODIUM STARCH OCTENYLSUCCINATE, CAMELLIA SINENSIS (GREEN TEA) LEAF EXTRACT, PANAX GINSENG ROOT EXTRACT, PANTHENOL, VACCINIUM VITIS-IDAEA (LINGONBERRY) FRUIT EXTRACT, DISTEARDIMONIUM HECTORITE, TRIETHOXYCAPRYLYLSILANE, ALUMINUM HYDROXIDE, COFFEA ARABICA (COFFEE) SEED EXTRACT, ORYZA SATIVA (RICE) BRAN EXTRACT, LAUROYL LYSINE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, OLEA EUROPAEA (OLIVE) FRUIT OIL, TUBER MELANOSPORUM EXTRACT, VITIS VINIFERA (GRAPE) FRUIT EXTRACT, CALCIUM GLUCONATE, PHENOXYETHANOL, GLYCERIN, TRIETHYL CITRATE, ETHYLHEXYLGLYCERIN, DISODIUM EDTA, CITRIC ACID, XANTHAN GUM, GLUCONOLACTONE, SODIUM BENZOATE, 1, 2-HEXANEDIOL, BIOSACCHARIDE GUM-4. MAY CONTAIN [+/-]: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, 77492, 77499).

Delivery

Orders will be sent via below delivery services and you will receive a shipping confirmation when your item has been processed;

UK Standard Tracked Delivery (3-5 business days)

Free for all orders over £30
£3.99 for all orders up to £24.99

Ireland Tracked Delivery (2-4 business days)
£7.99 for all orders

Order by 2pm GMT for:

UK Next Day Delivery (1-2 business days)
Free for all orders over £50
£5.95 for all orders up to £49.99

Orders are processed and shipped on business days only. Business days are Monday through Friday, excluding UK holidays. We aim to process orders with 48 hours however during sale time and after Bank Holiday this maybe longer.

Unfortunately, we are unable to sell products to customers residing outside of the United Kingdom and Ireland.

Customer Reviews

Based on 64 reviews
67%
(43)
8%
(5)
11%
(7)
3%
(2)
11%
(7)
G
Gosia Bak

4-in-1 Love Your Selfie™ Longwear Foundation & Concealer

W
Walkerslove
Wrong shade

I did the colour chart online but the colour of the foundation that I was sent makes me look like an orange, my husband looked horrified when I appeared down stairs. So sorry but I won’t buy it again.

A
Adrianne Carter
Best foundation

This is the best foundation I have every used, I have had favourites in the past such as Estée Lauder, Clinique, NARS, too faced, but this is by
Far the best!!

B
Beautygem
Natural luminous skin coverage

I've recently bought this foundation as a replacement of Smashbox's hydra foundation which has been discontinued in the UK. After trying numerous different foundations as a replacement and being utterly disappointed by them all, I was told that this was very similar. I like a dewy, glowing finish with staying power - I mean a good 12 hours and this is even better! Did all of this and more!! Plus the shade matcher was so easy to use. I will definitely be buying this again in the future. No stickiness, no oxidising throughout the day, barely felt like I had anything on my face. No negative comments from me.

P
Pam Camara
Lovely long stay foundation

I really like this make up as I can mix it with a skin illuminator for a lighter fresher look or use more concentrated for an evening. Lovely bottle so ticks the box for contributing to a better environment, vegan and animal cruelty free. What's not to like?

Dear Pam

Thank you for your great review of our 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer. We are proudly vegan and cruelty free. We always do our very best to consider our environmental impact. With all that said, you still need a fabulous product and we are delighted to hear that we are ticking all the boxes for you. What is not to like, indeed!

Kindest
The Pur Team x

Customer Reviews

Based on 64 reviews
67%
(43)
8%
(5)
11%
(7)
3%
(2)
11%
(7)
G
Gosia Bak

4-in-1 Love Your Selfie™ Longwear Foundation & Concealer

W
Walkerslove
Wrong shade

I did the colour chart online but the colour of the foundation that I was sent makes me look like an orange, my husband looked horrified when I appeared down stairs. So sorry but I won’t buy it again.

A
Adrianne Carter
Best foundation

This is the best foundation I have every used, I have had favourites in the past such as Estée Lauder, Clinique, NARS, too faced, but this is by
Far the best!!

B
Beautygem
Natural luminous skin coverage

I've recently bought this foundation as a replacement of Smashbox's hydra foundation which has been discontinued in the UK. After trying numerous different foundations as a replacement and being utterly disappointed by them all, I was told that this was very similar. I like a dewy, glowing finish with staying power - I mean a good 12 hours and this is even better! Did all of this and more!! Plus the shade matcher was so easy to use. I will definitely be buying this again in the future. No stickiness, no oxidising throughout the day, barely felt like I had anything on my face. No negative comments from me.

P
Pam Camara
Lovely long stay foundation

I really like this make up as I can mix it with a skin illuminator for a lighter fresher look or use more concentrated for an evening. Lovely bottle so ticks the box for contributing to a better environment, vegan and animal cruelty free. What's not to like?

Dear Pam

Thank you for your great review of our 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer. We are proudly vegan and cruelty free. We always do our very best to consider our environmental impact. With all that said, you still need a fabulous product and we are delighted to hear that we are ticking all the boxes for you. What is not to like, indeed!

Kindest
The Pur Team x