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4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale
4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale

4-in-1 Love Your Selfie™ Longwear Foundation & Concealer - sale

£22.40

£32.00

It’s time to love your skin, your selfie and the way you look from every angle with 4-in-1 Love Your Selfie.™ This groundbreaking, all-in-one, skincare-infused Longwear Foundation & Concealer instantly masks and blurs the look of imperfections as it helps enhance your natural beauty. Enriched with age-defying Ceretin® Complex and antioxidant-rich Energy Complex, that’s made from a signature blend of Green Tea, Ginseng and Vitamin B, this redefining complexion miracle is makeup you can feel good about. Packed with good-for-your-skin nutrients, this medium-to-full coverage foundation & concealer helps fight against environmental stressors, as well as the skin-damaging effects caused by exposure to daily, high energy visible blue light. Choose your perfect match from vegan-friendly shades—consisting of cool (pink), neutral, and warm (gold) undertones—that seamlessly blend onto the skin for an airbrushed-looking glow that’s universally flattering. Help conceal blemishes, dark spots and imperfections with the targeted, built-in doe foot applicator, or achieve buildable, all-over coverage with the convenient, traditional pump. Go ahead and snap your best selfie… we’ve got Ü covered for a finish that’s so flawless-looking, you’ll skip the filters!



Concealer: Use the doe foot applicator to apply 4-in-1 Love Your Selfie™ directly onto imperfections or dark spots. Blend using BHOLDER™ Cruelty Free Dual Action Applicator. Foundation: Apply 1-2 pumps directly onto the face using your finger. Blend using BHOLDER™ Cruelty Free Dual Action Applicator.
Apply it with
Mix in No Filter Blurring Photography Primer with 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer by applying both directly to the silicone center of BHOLDER™ for a more glowy, radiant-looking finish.

PÜR products are 100% cruelty-free and we do not test on animals. Bunnies are our friends not our models.

While the FDA has approved the use of parabens as an effective preservative system, we set your mind at ease and formulated this product free of parabens.

We understand that a vegan diet is a lifestyle choice so we make products that are void of animal products to fit your lifestyle.

All Ingredients

Energy Complex | A combination of ginseng, green tea and vitamin B that helps boost the skin’s natural metabolism and rejuvenate the look of the skin


Lingonberry Extract | Helps protect skin against abuse caused by high energy visible blue light


Polysaccahride Film | Provides a protective, breathable film on skin to help shield skin from environmental stressors, like pollution


Ceretin® Complex | Helps smooth skin and refine skin texture and tone


Sun Burn Alert: This product contains an alpha hydroxy acid (AHA) that may increase your skin's sensitivity to the sun and particularly the possibility of sunburn. Use a sunscreen, wear protective clothing, and limit sun exposure while using this product and for a week afterwards.


AQUA, CYCLOPENTASILOXANE, METHYL METHACRYLATE CROSSPOLYMER, BUTYLENE GLYCOL, PHENYL TRIMETHICONE, ETHYLHEXYL PALMITATE, CAPRYLYL METHICONE, CETYL PEG/PPG-10/1 DIMETHICONE, CYCLOHEXASILOXANE, DIPHENYLSILOXY PHENYL TRIMETHICONE, PEG-10 DIMETHICONE, SORBITAN ISOSTEARATE, TRIMETHYLSILOXYSILICATE, SODIUM CHLORIDE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, DIMETHICONE, CERAMIDE AP, RETINOL, LACTIC ACID, BUTYROSPERMUM PARKII (SHEA) BUTTER EXTRACT, SODIUM STARCH OCTENYLSUCCINATE, CAMELLIA SINENSIS (GREEN TEA) LEAF EXTRACT, PANAX GINSENG ROOT EXTRACT, PANTHENOL, VACCINIUM VITIS-IDAEA (LINGONBERRY) FRUIT EXTRACT, DISTEARDIMONIUM HECTORITE, TRIETHOXYCAPRYLYLSILANE, ALUMINUM HYDROXIDE, COFFEA ARABICA (COFFEE) SEED EXTRACT, ORYZA SATIVA (RICE) BRAN EXTRACT, LAUROYL LYSINE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, OLEA EUROPAEA (OLIVE) FRUIT OIL, TUBER MELANOSPORUM EXTRACT, VITIS VINIFERA (GRAPE) FRUIT EXTRACT, CALCIUM GLUCONATE, PHENOXYETHANOL, GLYCERIN, TRIETHYL CITRATE, ETHYLHEXYLGLYCERIN, DISODIUM EDTA, CITRIC ACID, XANTHAN GUM, GLUCONOLACTONE, SODIUM BENZOATE, 1, 2-HEXANEDIOL, BIOSACCHARIDE GUM-4. MAY CONTAIN [+/-]: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, 77492, 77499).

Delivery

Orders will be sent via below delivery services and you will receive a shipping confirmation when your item has been processed;

UK Standard Tracked Delivery (3-5 business days)

Free for all orders over £25
£3.99 for all orders up to £24.99

Ireland Tracked Delivery (2-4 business days)
£7.99 for all orders

Order by 2pm GMT for:

UK Next Day Delivery (1-2 business days)
Free for all orders over £50
£5.95 for all orders up to £49.99

Orders are processed and shipped on business days only. Business days are Monday through Friday, excluding UK holidays. We aim to process orders with 48 hours however during sale time and after Bank Holiday this maybe longer.

Unfortunately, we are unable to sell products to customers residing outside of the United Kingdom and Ireland.

Customer Reviews

Based on 5 reviews
60%
(3)
20%
(1)
0%
(0)
20%
(1)
0%
(0)
C
Christine C
4 in 1 love your selfie

This foundation is my favourite.Great coverage and colour while looking natural on skin

Hi Christine,
Thank you for being our customer and leaving us a wonderful 5-star review
Kindest,
The Pur Team x

T
Tucksy77
It’s ok but wouldn’t buy again

This is the second of 3 items I’ve just purchased to try, as a new Pur customer. Much like the other foundation I bought, this just sits in and highlights texture/ fine lines. It’s slightly better than the powder 4 in 1, but it’s not pleasant on my face and no matter how I prep my skin, nor which tool I use to apply it, it just doesn’t look nice. An expensive waste of money, sadly. It looks awful up close.

Hi Tammy,
Thank you for reaching out. We appreciate your feedback, someone from our team will be in touch directly to assist.
Kindest,
The Pur Team x

J
Jan Chambers
Truly fab

Bought this as I couldn’t get my usual foundation . It’s really good. You don’t need a lot and it gives really good coverage. Looks good at the end of the day too.

Hi Jan,
Thank you for being our customer and leaving us a wonderful 5-star review
Kindest,
The Pur Team x

R
Rebecca
Pur Magic!!!

I've never had a good relationship with concealers or foundations and so usually don't wear makeup, but due to a sudden bout of severe persisting acne I was faced with a total lack of confidence and was in desperate need of a full coverage product that didn't further irritate my skin. I typed "skin loving makeup" into google and the Pur website came up. I was hugely pessimistic about ordering this foundation/concealer but the shade selection seemed good and the reviews were pretty positive.

I've worn this daily for 2 weeks now and can safely say it's a miracle product that my combination skin absolutely loves!! No new blemishes, no irritation or dryness, no nasty fragrance; just a beautifully smooth, medium to full coverage which lasts all day and blends naturally with my (very pale!) skin tone to provide a fresh, glowing, no-makeup look. My skin is usually oily but this has neither a matte finish nor a dewy one. It's just right, and a little bit goes a very long way. I use it under the eyes as well as on scars/blemishes, and it really lightens the area without drawing attention to fine lines or drying out. The eye area still feels and looks refreshed after a whole day, and it's the first concealer I've used that really feels gentle & caring for the skin around the eye.

I also love that I can use the pump OR the application wand (although I find this a bit too chunky to apply accurately). I'm honestly so grateful for the people who designed this product, because it's given me back my confidence and is so mess-free and easy to use! The lightest shade is perfect for me and I hope there's a shade for everyone because this is one to write home about !!!

E
Edwick
DPN5

I bought DPN5 the first time and i really loved it as it matched my skin tone.
I then bought a second one, but the shade was different.
You can clearly see the difference. They both have the same colour code of DPN5 but one is lighter than the other.

It is a great product but i'm not loving my second order.

Customer Reviews

Based on 5 reviews
60%
(3)
20%
(1)
0%
(0)
20%
(1)
0%
(0)
C
Christine C
4 in 1 love your selfie

This foundation is my favourite.Great coverage and colour while looking natural on skin

Hi Christine,
Thank you for being our customer and leaving us a wonderful 5-star review
Kindest,
The Pur Team x

T
Tucksy77
It’s ok but wouldn’t buy again

This is the second of 3 items I’ve just purchased to try, as a new Pur customer. Much like the other foundation I bought, this just sits in and highlights texture/ fine lines. It’s slightly better than the powder 4 in 1, but it’s not pleasant on my face and no matter how I prep my skin, nor which tool I use to apply it, it just doesn’t look nice. An expensive waste of money, sadly. It looks awful up close.

Hi Tammy,
Thank you for reaching out. We appreciate your feedback, someone from our team will be in touch directly to assist.
Kindest,
The Pur Team x

J
Jan Chambers
Truly fab

Bought this as I couldn’t get my usual foundation . It’s really good. You don’t need a lot and it gives really good coverage. Looks good at the end of the day too.

Hi Jan,
Thank you for being our customer and leaving us a wonderful 5-star review
Kindest,
The Pur Team x

R
Rebecca
Pur Magic!!!

I've never had a good relationship with concealers or foundations and so usually don't wear makeup, but due to a sudden bout of severe persisting acne I was faced with a total lack of confidence and was in desperate need of a full coverage product that didn't further irritate my skin. I typed "skin loving makeup" into google and the Pur website came up. I was hugely pessimistic about ordering this foundation/concealer but the shade selection seemed good and the reviews were pretty positive.

I've worn this daily for 2 weeks now and can safely say it's a miracle product that my combination skin absolutely loves!! No new blemishes, no irritation or dryness, no nasty fragrance; just a beautifully smooth, medium to full coverage which lasts all day and blends naturally with my (very pale!) skin tone to provide a fresh, glowing, no-makeup look. My skin is usually oily but this has neither a matte finish nor a dewy one. It's just right, and a little bit goes a very long way. I use it under the eyes as well as on scars/blemishes, and it really lightens the area without drawing attention to fine lines or drying out. The eye area still feels and looks refreshed after a whole day, and it's the first concealer I've used that really feels gentle & caring for the skin around the eye.

I also love that I can use the pump OR the application wand (although I find this a bit too chunky to apply accurately). I'm honestly so grateful for the people who designed this product, because it's given me back my confidence and is so mess-free and easy to use! The lightest shade is perfect for me and I hope there's a shade for everyone because this is one to write home about !!!

E
Edwick
DPN5

I bought DPN5 the first time and i really loved it as it matched my skin tone.
I then bought a second one, but the shade was different.
You can clearly see the difference. They both have the same colour code of DPN5 but one is lighter than the other.

It is a great product but i'm not loving my second order.